Commentaries
Comments and observations by Paul Strassmann
Saturday, October 08, 2005
Personal Cable Channel from Google?
The awesome capacity of Google to generate consumer-friendly applications has conceived what may become a threat to the cable delivery medium as we know it. It is .
Google Video makes it possible to type a search term - such as Iraq - and in 0.08 seconds generates a listing of 190 videos playable immediately. It also lists over 1000 of other videos that relate to Iraq. Anyone interested in Greenpeace, Honda or Apple I-Pods can instantly get a collection of videos covering each topic. More complex search terms are also allowed. For instance the search found 511 videos in 0.18 seconds.
Next to each video the viewer will find text summarizing the origin, contents, date and length of the video. This includes: Program and Episode names; Channel and Network of the original broadcast; Sample image for identification. A customer can then play the video, stop it or just show selected highlights. In effect Google becomes an infinite TIVO menu that is accessible from anyone's computer with a wideband Internet connection. It differs from TIVO in that Google also links a video to related articles, personalities or news. It differs from TIVO in that the storage capacity of the existing Google global network has the potential of growing into all-encompassing archive from where any viewers can pick and choose what they want and when they want it. Other features of this offering originate from Google's capacity to customize text to fit local needs. For instance, the service publishes when upcoming episodes will air from stations serving the customers' address.
So far the accessible TV programming is limited to an experimental offering. Only few channels are recorded. This includes broadcasts from ABC (KGO); ABC News Now; Animal Planet; Animal Planet; Discovery Channel; Discovery Channel; Discovery Health; Discovery Health; Fox News; Fox News; here!; KQED; KQED Encore; KQED HD; KQED Kids; KQED Life; KQED World; KRON; NBC (KNTV); The Learning Channel; The Weather Channel and the Travel Channel. Despite the limitations of a prototype environment what Google Video delivers is impressive. What we see is a demonstration of Google's way of innovation to start small and then expand rapidly as customers find a service of value and rapid improvements increase the chances of success. While the test is in process Google is proceeding with collecting and indexing of video content from every publicly available source.
To order a playback video a customer must first install a Google Video Viewer to make it possible to play videos from most computer "browser" software. Google will be increasingly asking for registration of users by means of proprietary software. Elaborate precautions have been taken to safeguard the privacy of the viewers.
Cable Operators may view Google Video as an experiment that will not make much of an impact on profits. However, overlooking the potential that Google is one of the few firms that has demonstrated the capacity to deliver billions of customized media is something that needs watching carefully. With steady quarterly growing rates of 34% for revenues and 68% for profits this imagination-driven and cash-rich company has their sight set on serving needs that current cable providers cannot satisfy.
Google Video makes it possible to type a search term - such as Iraq - and in 0.08 seconds generates a listing of 190 videos playable immediately. It also lists over 1000 of other videos that relate to Iraq. Anyone interested in Greenpeace, Honda or Apple I-Pods can instantly get a collection of videos covering each topic. More complex search terms are also allowed. For instance the search
Next to each video the viewer will find text summarizing the origin, contents, date and length of the video. This includes: Program and Episode names; Channel and Network of the original broadcast; Sample image for identification. A customer can then play the video, stop it or just show selected highlights. In effect Google becomes an infinite TIVO menu that is accessible from anyone's computer with a wideband Internet connection. It differs from TIVO in that Google also links a video to related articles, personalities or news. It differs from TIVO in that the storage capacity of the existing Google global network has the potential of growing into all-encompassing archive from where any viewers can pick and choose what they want and when they want it. Other features of this offering originate from Google's capacity to customize text to fit local needs. For instance, the service publishes when upcoming episodes will air from stations serving the customers' address.
So far the accessible TV programming is limited to an experimental offering. Only few channels are recorded. This includes broadcasts from ABC (KGO); ABC News Now; Animal Planet; Animal Planet; Discovery Channel; Discovery Channel; Discovery Health; Discovery Health; Fox News; Fox News; here!; KQED; KQED Encore; KQED HD; KQED Kids; KQED Life; KQED World; KRON; NBC (KNTV); The Learning Channel; The Weather Channel and the Travel Channel. Despite the limitations of a prototype environment what Google Video delivers is impressive. What we see is a demonstration of Google's way of innovation to start small and then expand rapidly as customers find a service of value and rapid improvements increase the chances of success. While the test is in process Google is proceeding with collecting and indexing of video content from every publicly available source.
To order a playback video a customer must first install a Google Video Viewer to make it possible to play videos from most computer "browser" software. Google will be increasingly asking for registration of users by means of proprietary software. Elaborate precautions have been taken to safeguard the privacy of the viewers.
Cable Operators may view Google Video as an experiment that will not make much of an impact on profits. However, overlooking the potential that Google is one of the few firms that has demonstrated the capacity to deliver billions of customized media is something that needs watching carefully. With steady quarterly growing rates of 34% for revenues and 68% for profits this imagination-driven and cash-rich company has their sight set on serving needs that current cable providers cannot satisfy.
Comments:
<< Home
Unlimited Earnings Potential - http://1greatfuture.com
Our company is rapidly growing and offers you an extraordinary income helping others succeed. The primary requirement is to follow up on client inquiries and point them in the right direction. It is stress free, rewarding and straightforward work.
For complete details: http://1greatfuture.com
(Please feel free to delete this post if you don't want it on your blog. Thanks for the informative blog and opportunity to post.)
Post a Comment
Our company is rapidly growing and offers you an extraordinary income helping others succeed. The primary requirement is to follow up on client inquiries and point them in the right direction. It is stress free, rewarding and straightforward work.
For complete details: http://1greatfuture.com
(Please feel free to delete this post if you don't want it on your blog. Thanks for the informative blog and opportunity to post.)
<< Home