Seeds of Arrogance?

by Paul A. Strassmann

Computerworld

August 7, 2000


U.S. companies, with 55.4% of the global revenue,
take in 95.9% of all profits.

 

Information technologies originating in the U.S. are emerging as the engines of global economic growth in the 21st century. This deserves increased attention because IT is becoming one of the primary sources of U.S. economic power. Yet it's quite possible that much of the rapidly surfacing resentment toward U.S. political dominance in global affairs may, in fact, be a reaction to U.S. primacy in everything related to IT. National anxieties seem to be incited by deep-seated apprehensions that most countries aren't in a good position to compete with computer-intensive U.S. corporations.

Much of history can be read as tales describing the acquisition, holding or loss of economic power. For instance, power conflicts among primitive tribes reflected the battles for control over hunting grounds. Today, it's the possession of and control over information technologies that offer good clues about prevailing shifts in economic power. But any dominance can breed arrogance, and that can erode the IT industry's position in the U.S. Understanding the economic effects of IT is essential as it becomes a global political issue.

The most reliable sources of information about the current status of IT are the published reports of public IT corporations. For 1998 and 1999, I examined the financial results of 2,272 global firms that have been classified as making up the IT sector of the economy. This includes companies that make computers, office equipment, software and electronic components and their accessories, as well as companies that provide IT-related services. Then I examined the firms' profits after taxes. This reveals an organization's capacity to accumulate wealth that can be reinvested. I also included total revenues to show the relative importance of IT in the global and U.S. economies (see chart).

Information Technologies Number
of Firms
Total Revenues Total Profits
Total Global Numbers 2,272 $1,153.8 B $37.9 B
U.S. Numbers 1,568 $639.2 B $36.3 B
U.S. %
of Global Total
69.0% 55.4% 95.9%

The U.S. companies, with 55.4% of the global revenue, take in 95.9% of all profits. Much of this can be explained by the structure of the IT industry. The U.S. favors a diversified collection of firms consisting of many small and largely profitable corporations. In other countries, the industry is concentrated in large enterprises. These huge firms are relatively poor performers even though they rack up huge sales figures. A further breakdown of the numbers yields some revealing statistics.

The numbers show that that economic power - in the form of profits - has largely shifted from hardware toward software. But it's also worth noting that Microsoft and Oracle together account for $9.1 billion in software profits, or 68% of the entire U.S. software industry. Without these two firms, the U.S. position in software would look much weaker.

It's also interesting that, with about half the global computer hardware market ($303.9 billion), U.S. computer makers report profits ($15.3 billion) that are greater than the total profits for the entire worldwide hardware industry ($11.8 billion). So, lumped together, the non-U.S. computer makers actually lost money.

Implications

The favorable U.S. results shouldn't be a source of complacency and certainly not a reason to believe the good times will last forever. A study of industrial history shows that staying No. 1 in any market is impossible. The initial cause of decline always comes from self-inflicted wounds, attracting competitors who will assist in the demise of an already wounded leader.

For example, the software industry - our current economic vanguard - has arrogantly leveraged its economic muscle to seek and obtain legal exemptions from accountability for faulty products by promoting the passage of the Uniform Computer Information Transactions Act [ News Opinion, Computerworld, April 10]. If there's a single cause for anxiety about the continued prosperity of the U.S. IT industry, look no further than the self-serving actions of overconfident companies that will cause global customers to seek other sources of supply.


Strassmann (paul@strassmann.com) has been studying the IT industry since 1985.
For supporting data of this analysis, see http://www.strassmann.com/d2.


Copyright 2000 by IDG Communications, Inc., 500 Old Connecticut Path, Framingham, MA 01701.
Reprinted by permission of Computerworld

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