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Keynote Measuring and Communicating IT Value Executive Forum SOA discussions have moved from the IT department to the boardroom Enterpulse is a Platinum sponsor and featured presenter at this year's Executive Forum. The event has been designed to continue the discussion surrounding the fundamental change of SOA. Technology still plays a role in the agenda however, we'll spend most of our time discussing how to unlock the business benefits of SOA: how SOA changes the way the business is organized, how IT investments are prioritized and justified, and how we measure the value of technology spending. Exclusive networking opportunities for our executive guests, a critical ingredient of the event's success, remain a big part of the agenda, along with the leading minds from our customers and partners. Upon arrival, enjoy an optional golf and evening welcome reception including peer to peer networking. A highlight of the event is the Keynote Speaker, Paul Strassman. Paul Strassmann, one of North America's leading technology minds, is anything but conventional; some call him confrontational. Among his assertions, there is no correlation between IT and a company's profitability. But his experience-including IT leadership at such diverse organizations as the U.S. Department of Defense, General Foods, Xerox, and NASA-makes him uniquely qualified to lead the debate. Following the opening keynote, as featured speaker, Enterpulse will present and discuss SOA Perspectives: Improving SOA Governance, Advancing IT and Business Alignment and Improving Corporate Performance. In addition to SOA Perspectives, SOA Best Practices are presented with examples from Comcast and Lifeline Systems. Steve Fox, Editor-in-Chief of InfoWorld will lead Panel Discussions such as People and Organizational Change and Prioritizing and Justifying Your SOA Investment.
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